In today’s modern technologically advanced world, innovations are moving quickly, and merchants who are unable to accept mobile credit card processing are failing to maximize their revenue opportunities in a potentially crowded marketplace. With increasing numbers of brick-and-mortar and online-only stores offering this payment method to their customers, it certainly appears mobile credit card processing is the way of the future for the successful businesses of tomorrow.
Why Is Mobile Credit Card Processing So Popular?
Recently, mobile credit card processing has risen in popularity thanks to the increase in the number of cell phone users in the United States. Almost three-quarters of Americans over the age of 18 are smartphone owners, a rise of almost 25 percent on 2013’s figures.
As most merchants these days have access to a mobile phone, it’s no surprise that mobile credit card processing has become a lot more popular in the last couple of years, especially since today’s solutions are simple to use and inexpensive.
Why Choose Mobile Credit Card Processing?
There are numerous benefits associated with adopting the latest mobile credit card processing technology, such as those provided by BillingTree. They include:
• Greater accessibility and convenience for both customers and merchants
• Ability to make transactions at any time and place – ideal for those who have no fixed place of work
• Simplicity of use
• Improvement in customer relationships and opportunities to extend the company’s brand
• Real-time payment authorizations
• PCI Certification for complete peace of mind
What Should Companies Be Aware of When Opting for Mobile Credit Card Processing?
Although being able to accept mobile card payments offers numerous advantages, it is still very important for merchants to choose the right provider when deciding which company will supply this innovative service. Security can still be an issue, and ensuring a trustworthy operator, such as BillingTree, is your chosen supplier will guarantee that not only will the software be reliable and secure but you will also be able to access high-quality customer service should you encounter any issues.
When you choose a reputable supplier of mobile credit card processing services, your customers can enjoy the convenience of using their favorite payment methods no matter where they are. Your business will also reap the benefits of increased customer loyalty, a stronger brand identity, and the advantages of being able to receive real-time authorization even when you work outside the office.